At 11:00 a.m. Eastern Time this morning, President Obama will speak on health insurance reform in Glenside, Pennsylvania.

You can watch it live here:

Before the event begins, take a second to check out a new blog post from White House Communications Director Dan Pfeiffer, about more recent evidence that failure to pass reform is helping insurance companies while harming families and consumers:

The last few days have brought even more evidence that the health care status quo is working out great for the insurance companies – at the same time as it continues to fail American families and businesses. No wonder the insurance companies are spending millions and millions of dollars to block reform.

On Wednesday, a leading insurance broker laid out in clear terms what many Americans could already guess: the insurers’ monopoly is so strong that they can continue to jack up rates as much as they like – even if it means losing customers – and their profits will continue to soar under the status quo.

Read more here.